So, apparently the current Wine in Crossover is built with a link to libjpeg6.2 and only 6.2. Since most systems are using libjpeg8.x at this point, it causes this software to crash on loading the splash screen. I originally tried a symbolic link to my libjpeg.so.8.0.1 as libjpeg.so.62 (which is what Wine looks for), however it also has a version compare check that requires the version to == 6.2, instead of be >= 6.2. So that trick fails. In the end I just installed the 32bit libjpeg6.2 and called it good. Most every Linux distribution has this in its package manager. If not, search for your distro on http://rpm.pbone.net
The link for the latest Mandriva, which I run, is http://rpm.pbone.net/index.php3/stat/4/idpl/13016104/dir/mandriva_2010/com/libjpeg62-6b-44mdv2009.1.i586.rpm.html