This title installs correctly via the Steam client, however the first
time start routine tries to install another 3rd-party client program,
which is itself a self-extracting winrar archive -- this process fails
outright, and could well be the cause of the game not starting.
From what I see in debug trace, there's every likelihood this title
relies on .NET 3.5 as well, which is not supported by crossover/wine
at this time.
Cheers!