Ive tried a few things.. and my findings were actually very promising!
I installed the DirectX runtime as it's required, then I first tried the demo that you download off their site. The demo is just the engine showing an area of land, just to show that your computer is able to run the game. From there I bought the game and tried installing in the same way. When I try to run the game, it gets to the login, but fails out soon afterwards.
I plan on trying the different versions of windows to see if that changes anything. But so far that's my experience. Anyone get any further?